The new Dacia Sandero

Dacia is one of Renault-Nissan’s success stories: a new, quasi-global brand specializing in cheap segment of the automotive industry. Most reviewers point the the Dacia Logan as a decent drive with a hideous interior. At approximately 6000 EUR (net), the Logan is by far the cheapest more-or-less modern car sold in Europe, Russia and many third-world countries. So, despite being one ugly car, it’s a hit.
Today Dacia announced the all new Sandero (Logan’s younger brother), and I think it will be a hit just like Logan is/was
. A bold strategic move for Renault since this car will raise the par for Logan and also Clio and will “cannibalize” some of the market share. Enough talk, see for yourselves.

I guess that Dacia brand is the subject of the month … in the marcom
Well, what can I say… the Dacia Sandero looks nice! The new logo promises much. All in one … the advertising campaign won’t have such a tough job
.