Most of us today are used to online shopping. In many business applications, people are able to conduct business on the web that in years past had to be handled through telephone conversations, face to face, courier services and regular mail. Today, this sort of communication is handled via the Internet. The term of interactive commerce in the online world was short to follow, with the ability of potential customers to ask questions through emails and later live chat handled by sales assistants. These functionalities help the conversion rates, turning visitors into buyers, since people tend to trust other people when doing business. Interactive e-commerce options and strategies have never been stronger than they are today, and the e-vendors are always researching for ways to improve these conversion rates and also make the online shopping experience a pleasant one.

KnickerPickerI would now like to bring to your attention an e-commerce website that I stumbled upon the other day, a website that I truly consider to be innovative when it comes to online shopping experience. The idea behind it: a virtual dressing room. The concept of interactive virtual shopping with the ability of changing clothes in real time on a model is not new (see Sears – My Virtual Model) but this website has a more “personal touch” to the whole shopping feel. No, the shopping experience from Second Life is not the same, since we are only dressing our fantasies. :)

The site is called KnickerPicker, and it’s a website that makes online shopping for women’s lingerie a fun activity. Just think about it, guys: no longer we will face the embarrassment of skulking around lingerie departments like naughty schoolboys, on those few days left before Valentine’s Day or her birthday (or whatever). KnickerPicker makes it a lot easier for men to choose the right lingerie for their better halves, without worrying that they pick the wrong size ( of course that most online stores offer size charts, but who the hell knows the exact size his girlfriend/wife is?!). A range of 3 (lovely) models are there to assist you and changing their lingerie can be done with the click of a button. You can even ask a friend for advice through the  interface.

All these functionalities make KnickerPicker a remarkable online shop, with functionality and usability that I consider to be the standard in this market segment for the years to come. Who said that shopping for lingerie is a nightmare? Not anymore! Enjoy!