the best things in life aren't things
Archive for July, 2008
Road to peace
And if God is great and God is good why can’t he change the hearts of men?
Well maybe God himself is lost and needs help
Maybe God himself he needs all of our help
Maybe God himself is lost and needs help
He’s out upon the road to peace
International Happiness Day
What if one million people from all over the planet celebrated happiness on the same day?
Google’s “virtual” world
Here’s Google’s latest creation: Lively. My room is embedded below.
Although I am a Google fan, this application is far from being a standard when it comes to 3D avatars and virtual worlds. Lively is just one among the other 30 (or so) virtual worlds. It could evolve into something new and innovative but, as it is now, it has a long way to go. 3D chat rooms and 3D avatars have been here for more than 10 years now and they’ve been far from changing the way we communicate.
Lively is far behind Second Life(Linden Lab) in this battle to take over the 3D virtual world market, but since we are talking about the financial and technical power of Google Inc. behind the project, things might change in the near future.
Brand equity?!
Below you can see the results of Harris Interactive EquiTrend study which sets out to measure and rank brand equity across a range of product categories in the US. The brand with the number one equity score in 2008: Heinz Ketchup. (yeah, not Coca Cola)
However, some of the top winners there have intrigued me, leaving me wondering what the hell is brand equity all about?! According to the article, this study of brand equity supposedly measured familiarity, quality, purchase consideration, brand expectations, distinctiveness, and trust. Ok! Maybe so, but the results are pretty hard to take – Just look at the winner over financial services: VISA – they have no physical presence, no direct customer service and support and their products are always co-branded in one way or another. So they are telling us that VISA is having the highest brand equity in the industry?
What is also interesting is the brand equity winner over the software industry – MICROSOFT – when they conducted the survey, they systematically avoided Apple users? Let’s not forget Microsoft still needs to improve their brand equity, especially since people still regard them as the “evil empire”.
Bottom line is that this study proves that the whole concept of brand equity is far from being a measurable science. Maybe things will change..
RocknRolla
3 years ago
in Movies
Guy Ritchie’s latest, expect it in November.
London’s criminal underworld takes notice of a Russian mobster’s shady land deal, a scam that puts millions of dollars up for grabs.