the best things in life aren't things
History of marketing channels
By Mat Siltala, dreamsystemsmedia.com
This entry was posted on February 16, 2010 at 10:53 pm, and is filed under Marketing. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.
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What the customer actually wanted
September 17, 2009 - 10:07 am
Tags: customer, Funny, Marketing, pitch, project management
Posted in Business, Funny, Marketing | 3 comments
What’s next in marketing and advertising?
August 7, 2009 - 9:47 am
Tags: advertising, future, Marketing
Posted in Creative, Marketing, People | No comments
Paul Isakson, Head of Strategy @ space150
What goes around, comes around
February 3, 2009 - 1:59 am
Tags: dvd, Internet, lend, social networking
Posted in Geek, Internet | 3 comments
Recession-hit Americans can now watch hundreds of free movies – by using a new web site to borrow DVDs from their friends.
“It’s like Netflix meets Facebook,” said Jackson, founder of LendAround.com. “You list some DVDs you own, invite some friends you like, and start browsing their collections. The web site helps [...]
Whopper Virgins
December 17, 2008 - 12:33 pm
Tags: america, burgers, horinca, maramures, Marketing
Posted in Alcohol, Marketing, People, Romania | 6 comments
Burger King launched a controversial campaign called Whopper Virgins, in which the nice people of Maramures, Romania are involved. They are the poor “indigenous” people that have never got the chance to experience the divin touch of the great American burgers, so Burger King decided to help out these poor bastards [...]
Maserati with driver included
December 5, 2008 - 11:28 am
Tags: HR, Marketing, maserati, strategy
Posted in Marketing | 2 comments
Auto Italia Group (the local Maserati importer) came up with a brilliant marketing and HR strategy- they are now selling their all new Maserati Quattroporte with a professional driver included, for 6 months from the purchase. Such a car is usually driven by a professional and I’m almost certain the owners [...]
Pricing and the brain
October 3, 2008 - 1:33 pm
Tags: Alcohol, Marketing, price, wine
Posted in Alcohol, Marketing | 1 comment
The pricier the wine, the more we enjoy it!
The wines and alcoholic beverage industry as a whole is just a huge marketing contraption, capable of churning brand after brand. It has recently been shown that the pricier the bottle and the fancier the label, the more we end up enjoying it. [...]
Storyteller’s creed
September 4, 2008 - 10:42 am
Tags: dreams, hope, imagination, laughter, Marketing
Posted in Creative | No comments
..or a marketer’s wet dream.
I believe that imagination is stronger than knowledge. That myth is more potent than history. I believe that dreams are more powerful than facts, that hope always triumphs over experience, that laughter is the only cure for grief, and that love is stronger than death.
Thanks Timea for [...]
Contextual advertising?
August 28, 2008 - 2:45 pm
Tags: contextual advertising, Marketing
Posted in Marketing, Writings | No comments
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. (Wikipedia)
In other words, the ad system sees that you are viewing a page about travel, which it knows by having examined the words on the page [...]
Brand equity?!
July 4, 2008 - 12:09 am
Tags: brand equity, Marketing, microsoft, visa
Posted in Marketing, Writings | No comments
Below you can see the results of Harris Interactive EquiTrend study which sets out to measure and rank brand equity across a range of product categories in the US. The brand with the number one equity score in 2008: Heinz Ketchup. (yeah, not Coca Cola)
The Book of Mozilla, 11:9
June 19, 2008 - 12:08 am
Tags: firefox, Internet, mozilla
Posted in Internet | No comments
Mammon slept. And the beast reborn spread over the earth and its numbers grew legion. And they proclaimed the times and sacrificed crops unto the fire, with the cunning of foxes. And they built a new world in their own image as promised by the sacred words, and spoke of the [...]
February 17, 2010 - 7:06 am
Awesome graph!!