the best things in life aren't things
Alcohol
New era in brand communication
I believe we are witnessing a new era when it comes to brand communication, and clearly this picture below is the best example:
The communication strategy is not new, since it has already been seen before but it seems it is under constant refinement by our fellow marketing “masterminds”.
The story: Hugh Grant was caught drinking and driving by photographers
Facts: There was a beer can in Hugh’s car but it could have been the passenger on the right doing the drinking.
The communication strategy: A dubious photo agency made available this picture showing a catchy red circle zoom of the tasty alcoholic beverage inside Hugh’s car – the zoomed part is also suspicious (you can see why). News magazines and tabloids quickly jumped at the photo and published since people are starved for celebrities gossip (that’s the real reason you are reading this as well). They all wrote about a big celebrity drinking this beer in the car. Yes, Hugh Grant himself!
Consequences: Getting thirsty. You go to your local supermarket and buy Carlsberg. Heck, if Hugh Grant drinks it, why won’t you? 
P.S. I hate Hugh Grant.
Nice (Naisssssss)
I have no idea what that chick is talking about, but somehow I managed to have my name tattooed on her back. Nice! 
Give it a go!
Why should you say no to alcohol?
Alcohol is a drug and you can become addicted to it. Alcohol changes the way your mind and your body work. Even one beer can slow your reactions and confuse your thinking. This means anything that requires concentration and coordination–like driving–is dangerous when you’ve had a drink.
Alcohol also changes the way you act. It can make you let go of the feelings that keep you from doing things you know are risky or dangerous. This can lead you to make bad decisions–like having unsafe sex or driving when you know you shouldn’t. You might think that it won’t happen to you, but everyone knows someone who has said that and then ended up hurt.
What problems can alcohol cause?
Alcohol can ruin your health. The more you drink, the more damage is done. You can get alcohol poisoning if you drink too much. As the level of alcohol in your blood rises, the chemicals in your body can cause vomiting or seizures, or you may pass out.
And now, our drinking game for today!
The rules are so easy, a drunk person could understand. All you need for this game is a sixpack, a box, and people to play it with you.
Take one can. Shake it. Now I don’t mean just shake it, I mean SHAKE the sucker! Till it’s about to blow up. Then put it in the box with the others and mix them around (one person not looking) and then switch them around again (the other person not looking) Basically, nobody knows where it is.
Now, one person picks a can, holds it to his/her head at an angle, and opens it. If it’s not the one, s/he has to drink it. If it is the one, s/he gets a wet head and you can start all over or whatever.
Have fun kids, and remember, reality is an illusion created by a lack of alcohol.