the best things in life aren't things
Business
About online advertising
Aug 27th
If some of you are still wondering about cost-per-thousand (CPM) and cost-per-click (CPC) in online advertising, here’s a small chart I made (not using Excel!) demonstrating the difference.
CPM refers to the amount you pay for your ad to be shown on a certain part of the web. People see it but you are not offered the guarantee they will click on it. After the certain number of impressions is run out, your ad is offline, leaving you with a small percent of click throughs. (CTR)
CPC means you only pay for an ad when a person click on it. This means that the 99% of the waste is eliminated from your budget leaving you with considerable savings for future campaigns. This is what happens when you cut out the inefficiency from an advertising platform. Kudos to Google for changing the rules of the game, making online advertising more efficient.
Good luck!
Abolish the World Bank and International Monetary Fund
Feb 18th
Jim Rogers talks to Sir David about the current economic crisis and Barack Obama’s rescue package. Jim’s theory is basically simple: if you make a mistake, you go broke. That’s it, that’s that.
Rebranding, times of crisis
Dec 13th
Logo Credits:
* The revised Ford logo comes courtesy of Ironic Sans
* The Nokia, 3M, Badyear, Ferrari, xerox, DownJones logos come courtesy of Carlos Bornelli Jr
(via businesspundit.com)
Hot investment during financial turmoil
Oct 10th
A little bit of “funny” we can all use these days:
If you had purchased $1,000 of AIG stock one year ago you would have $44.34 left.
With Wachovia, you would have had $54.74 left of the original $1,000.
With Lehman, you would have had $0.00 left.
But, if you had purchased $1,000 worth of beer one year ago…drank all of the beer, then turned in the cans for the aluminum recycling refund, you would have $214.00 cash.
By the way, bothe the US and EU financial markets will continue to fluctuate – it’s a great time to make some hard investments (gold, land, women). Or you an go for the 401- keg strategy and drink yourself silly.
